The transition from old media to new media is inescapable, and for most the daily dose of news via the internet is now perhaps more common than the newspaper on the doorstep in the morning. Why then, are the RSS subscriber numbers so weak?
Why is RSS adoption so abysmal amongst UK newspapers online?
A peek inside the RSS kimono
Posted in Web Design, RSS and Syndication
Tagged with: rss, syndication, feed, feeds, bloglines, firefox, netvibes, newsgator, google, desktop, netnewswire, safari, opera, thunderbird, feeddemon
RSS is a funny old thing – once it takes hold in a person’s daily routine it becomes as essential as checking ones email or reading the morning newspaper – but as far as mainstream usage goes, it’s a long way from attaining widespread approval. The technology behind RSS is not the issue – it’s just the underlying transport, like the ink and paper of traditional media. If RSS is to break into the mainstream, it’s the means of delivery that will make it or break it.
Where traditional media has printed matter distributed in physical form, television has different channels, and websites have browsers, RSS is distributed through feedreaders. There are a variety of options available – some more popular than others. The following is a rundown of the current most popular feedreaders that are used to peruse Modern Life’s own feed.
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