Why is RSS adoption so abysmal amongst UK newspapers online?

uk-newspaper-rss-adoption

Why is RSS adoption so abysmal amongst UK newspapers online?

Old media, meet new

The transition from old media to new media is inescapable, and for most the daily dose of news via the internet is now perhaps more common than the newspaper on the doorstep in the morning. Why then, are the RSS subscriber numbers so weak?

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Why is RSS adoption so abysmal amongst UK newspapers online?